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BALI UPDATE #020 - 18 April 1998
TELL MARIA REESA OF CNN WHAT'S ON YOUR MIND
Don't forget to RSVP for the April 29 teleconference
meeting with Jakarta Skal. Speaker at the Jakarta meeting is CNN's Maria
Reesa. Your chance to ask questions!! Be seated at BICC conference room
by 1345 hrs. No cost for conference. Special buffet lunch price at Sheraton
Nusa Indah, Rp. 40,000 before or after teleconference.
BUT YOU MUST RSVP (if you haven't already).
Only INDUSTRY guests are welcome. PATA and Casa Grande
members have also been invited to participate. Kindly fax or email your
TTG's Shantheni Chornalingan has kindly provided
an advanced copy of her article submitted to TTG ASIA for their coming
week's edition. All of the Bali Tourism Industry joins me in sending a
bouquet of thanks to Shantheni for helping spread the good word on Bali.
Here's the article:
By Shantheni Chornalingam
BALI - The Bali travel trade is fighting back, tooth
and nail, to get business back to the island, which has been suffering
a severe downturn in arrivals this year.
The core idea behind the new strategy will see Bali
promoted as a gateway for Indonesia. PATA Bali Chapter vice-chairman and
Spice Island Cruises general manager, Mr John Daniels, said: "We will
promote Indonesia through Bali. This means Bali for Bali, Bali and Beyond
and Bali for Indonesia, and in that order. It is a recognition by both
the government and private sector that Bali needs to be promoted as a
gateway to Indonesia and is key to its recovery."
The complete change in strategy came after the Bali
Tourism Industry Summit on April 2, which many in the industry see as
a turning point.
The Department of tourism, Post and Telecommunication,
(Bali Regional Office), regional director, Mr Luther Barrung, said Bali
may even have its own booth at ITB next year, though no decision has been
made on the issue as yet.
The Bali Promo, an initiative discussed at the summit
will involve both a public relations and marketing campaign will see that
accurate information is disseminated to the key markets. Mr Daniels said:
"There was never any haze in Bali last year and there isn't any here now
either. But inaccurate information by certain commercial media cost us
dearly. We did not react as fast as we should have. But now these departments
will ensure correct information about security and the environment go
out to the world immediately."
Mr Barrung added that in the short-term, promotions
will target Australia, Japan, US and Europe.
he same channels will be used to promote new products
"We have wonderful things but perhaps we are bad
at packaging. For example, the Bali Festival of Arts is an on-going thing.
Yet it has never been promoted. Now we will do it," said Mr Daniels.
On the cards is also a Bali Weather Project which
may be taken up by Casa Grande, a grouping of four and five-star hotels.
Grand Mirage Bali's general manager, Mr Ralf Luthe, said: "An Internet-connected
camera can automatically take pictures of the sky in Bali and transmit
it to the Internet. This allows would-be travellers with instant and real-time
view of Bali's weather. We have no fear of telling the truth and the truth
is we never had haze in Bali."
Destination marketing, a one-time dream is also taking
off and competitors are coming together to help sell Bali. Bali Inter-Continental
Resort, director of sales and marketing, Mr Noel McMahon, said: "There
is now a pulling together of different voices, something which never happened
before. Tradition competitors such as our hotel, Hyatt and Four Seasons
are collectively looking at issues, especially in our affected markets."
A Bali Conference and Convention Bureau is also likely
to be set up in the coming months to tap the high-yield MICE END QUOTE
TOURISM IS A WAY OUT OF THE ASIAN ECONOMIC CRISIS
In the recent timetable of IMF-engineered initiatives,
none were directly addressed to deregulating or supporting Indonesia's
tourism sector.Following is from Reuter's Wire Service. Hope you find
By Ellis Mnyandu
LONDON, April 9 (Reuters) - Tourism can play a key
role in helping Asian economies haul themselves out of crisis by injecting
foreign exchange and creating jobs, a leading industry official said on
Geoffrey Lipman, president of the World Travel and
Tourism Council (WTTC), called on the IMF and World Bank and other world
bodies to be more proactive in supporting sustainable travel and tourism
by providing funds.
``The IMF regimes are not particularly identifying
this sector. So we are proposing to make it clear to the IMF and to the
countries concerned that there is a window of opportunity,'' he told Reuters
in an interview.
Lipman was speaking after the WTTC's annual meeting
in London, which included a session on Asia.
For countries under IMF regimes, he said, ``there
is nothing that could be better...than to have increased tourism in order
to immediately inject foreign exchange into their markets and spread it
around their economies.''
The International Monetary Fund recently put together
bail-out packages worth billions of dollars to help kick-start the economies
of Indonesia, Thailand and South Korea.
Lipman said the Asian economic slump, which has triggered
a chain of currency devaluations, had made the region more attractive
to travellers from the United States and Europe.
But governments there and institutions like the IMF
were not doing enough to support tourism.
``We don't believe governments who are looking for
ways to keep economies growing, to boost exports to improve two-way trade,
that they are focused enough on travel and tourism, because traditionally
it has not been considered as one of the serious industries,'' he added.
The London-based WTTC is a global forum comprising
more than 100 international travel and tourism business leaders. It estimates
that 230 million people worldwide work in tourism and related industries,
which it says will contribute $3.6 trillion to world gross domestic product
Although Asia's economic woes have forced the WTTC
to downgrade its global growth forecasts for the industry in 1998, a pickup
is anticipated by 1999.
Lipman said China and India were expected to lead
the industry's revival in Asia, because of their ``enormous potential''
``Of all the Asian economies, you have China which
seems to be holding its situation and you have a middle class, and some
real boom areas like Shanghai. Now all those people want to travel,''
``The second place is India. It has an enormous potential
if it deals with travel and tourism as a serious economic activity. There
are a lot of Indian people who have the means to travel but have historically
never done it.''
TELL ME AND I'LL TELL
Please forward articles and comments relevant to the
Bali Tourism Industry to your editor and I will try to share them with
the more than 200 subscribers we now have world-wide. Best of all, tell
us your success stories in the area of Public Relations so your travel
colleagues can follow your good examples.
Editor/ Vice Chairman PATA Bali Chapter
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