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BALI UPDATE # 061 - 28 JULY 1998
GEDE ARDIKA APPOINTED DIRECTOR GENERAL OF TOURISM
On Monday, 27 July, Mr. I. Gede Ardika was formally
appointed Director General of Tourism for the Republic, replacing Mr.
Andi Mappisammmeng who held the post for a number of years and will now
assume a position as expert staff of the Minister of Tourism, Arts, and
Mr. Ardika is a well known and admired individual
within Bali's tourism community, having once served as the Regional Director
of Tourism for Bali. The local industry has warmly endorsed the appointment
of a native son of Bali to this key National post in tourism.
Mr. Ardika, in brief comments made at his appointment
ceremony, cited the important role Indonesia has traditionally played
in PATA and the generous offers of technical assistance from PATA in relaunching
the Indonesian tourism product.
Speaking at the same ceremony, former Minister of
Tourism and newly-appointed Presidential Advisor on Tourism and Culture,
Mr. Joop Ave, noted the current very positive developments in Bali tourism
and predicted that Indonesian tourism as a whole will soon experience
a boom due to the very attractive prices now available to visitors.
BALI AS PROTOTYPE FOR
The Bali-based environmental group WISNU Foundation,
in cooperation with Indonesia's environmental agency, BAPEDAL, and several
hotels in the southern part of Bali, are currently developing an environmental
rating system that will eventually be applied throughout Indonesia. Hotels
will be rated in terms of impact on fresh water supplies and their general
While specific criteria to be used in the evaluation
are currently under discussion, hotels will eventually be graded on an
evaluation of their responses to 100 important environmental factors created
by the International Hotel Environment Initiative (IHEI) and based on
that group's manual - Environmental Management for Hotels. In cooperation
with BAPEDAL and WISNU, the IHEI list will be modified for the Indonesian
regulatory environment and also include incentives for hotels that mobilize
community action in managing their environmental impact.
Once the system is tested and up and running - expected
to occur sometime in 1999, BAPEDAL will evaluate all hotels in Indonesia
and announce on a yearly basis the results of their surveys. Hotels with
the worst achievement will receive a black rating, with incremental improvements
from red, blue, green and finally to gold for properties with the best
For more details on this important environmental
initiative contact Yuyun Ilham, Executive Director of Yayasan Wisnu at
Tel/Fax 62 - (0)361 424758 or e-mail to firstname.lastname@example.org
OPEN SKIES - THE KEY
TO TOURISM GROWTH
The latest edition of PATA's Issues and Tends (July
1998) carries a front page article on the demonstrable positive growth
that results in markets which pursue a deregulation of their airline
industries and declare an open-air policy.
The deregulation of the U.S. air market has provided
the American public with the lowest air fares in history and, as a result,
a booming domestic tourism industry. European deregulation has prompted
the emergence of a large number of new European carriers offering dramatic
savings to the travelling public.
Quoting from the PATA publication, "Now would seem
to be the time to launch airlines in Asia that openly offer lower fares,
although this would require the region's governments to more liberal in
their approach to aviation. Current low fares in Asia are mainly under-the-counter
discounts and they are about 20 to200 percent above the European low-cost
airline levels. Given Asia's lower costs, they should logically be far
below those levels.
To cite examples of how open-skies and deregulation
benefit tourism, according to the PATA report, the U.S./Netherlands open
skies agreement has resulted in a 100 percent increase in capacity and
a 225 percent increase in traffic between those two countries. Liberalization
between the U.S. and Japan has resulted in 106 new frequencies being requested
by just 3 airlines, plus 56 by other carriers. If approved, this would
result in an additional 5 million more seats per year!
We hope our readers in the Government are listening.
ITPO OFFICES CLOSED
AROUND THE WORLD
Much has been made of the recent decision to close
Indonesian Tourist Promotion Offices (ITPO) around the world. This move,
necessitated by Indonesia's sever financial woes, is certainly a heavy
blow to an already suffering tourism industry's efforts to revive itself.
But, on another level, the closure of the ITPO offices
may be emblematic of a larger trend world-wide. Nancy Cockerell a PATA
researcher points out that the trend to reduce or curtail National Travel
Organizations (NTOs) "is not unique to Pacific Asia." Some of the world's
leading NTOs are cutting government funding for tourism promotion and
France - even in the year of the World Football Cup
- reduced its NTO's budget for the third year running. The German government
has announced that it will gradually withdraw public funding of tourism
promotion and turn this task over to the private sector. In the U.S.A,
the United States Travel & Tourism Administration (USTAA) has been disbanded
and replaced by the industry-funded Travel Industry Association (TIA).
BALI PROMO with its plan to raise funds through industry
subscription appears to be the shape-of-things-to-come for tourism destination
CIS TRAVEL MARKET
The PATA Europe Division is organising a PATA village
at the CIS Travel Market, Sept. 30-October 3 in St. Petersburg, Russia.
The event provides a valuable opportunity to meet with the leading tourism
professionals in Russia, which is quickly becoming a key market for the
Pacific Asia region. Registration costs US$1,400 for PATA members.
Finnair, the event's official airline, is offering
AD75 to St. Petersburg. Contact the PATA Europe Division, fax: (377) 92
05 61 33 or E-mail: email@example.com.
FOCUS ON TRAVEL TO PACIFIC ASIA
A number of major international media outlets will
be featuring stories on travel to Pacific Asia in the coming weeks. Major
articles in Travel & Leisure, U.S. News & World Report and Newsweek will
focus on the travel bargains to the region as well as regional festivals.
Newspaper travel sections throughout North America
and Europe have been using excerpts from PATA's "What's New in Pacific
Asia" press release. PATA Members are encouraged to send consumer-related
announcements to PATA Communications. Fax: (1-415) 986-3458. E-mail: firstname.lastname@example.org.
Make sure your PR team is using the excellent communications
facilities provided by PATA! Speaking of which, Bali Tourism Industry
members are reminded that the only cost of having special events and special
offers included in future BALI UPDATES is the time you spend to
send such information to the Editor at email@example.com It's as easy
Edition #060 of the BALI UPDATE carried the announcement
of the formation of the PATA North Sulawesi Chapter. Those wishing to
join this Chapter or to obtain information on Indonesia's beautiful far
north, should note the following, corrected, e-mail contact for PATA
North Sulawesi Chapter
Editor/ Vice Chairman PATA BALI CHAPTER
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